Marketing
Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Powerful tools like Connect, SmartBook, and the regularly updated resources at make Marketing, 14th Edition the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.
Marketing
You are purchasing a Good copy of 'Marketing'. Condition Notes: Hardcover Book.
Marketing by Steven William Hartley and Roger A. Kerin (2018, Trade Paperback)
"Marketing" by Steven William Hartley and Roger A. Kerin (2018, Trade Paperback) is a comprehensive book on the topic of marketing, catering to business and economics students. With illustrations and written in English, this fourteenth edition covers a wide range of topics within the marketing field. Published by McGraw-Hill Higher Education, this book provides valuable insights and information for those interested in the general aspects of marketing. With 734 pages, this trade paperback offers a thorough exploration of the subject matter, making it a valuable resource for educational purposes.